Zlad - Elektronik Supersonik Video This is exciting evidence that the"newer media" of the blogosphere (Youtube or, should I say Google Video) is now shaping "old" media--television commericals.
I was introduced to Zlad in May or early June and, because I dearly love making a mockery of a) Eastern European accents and b) techno, it completely delighted me. Watch it and collapse into hilarity.
Now it seems that Mountain Dew, purveyor of everybody's favorite Finals-week caffeine rush, has co-opted my friend Zlad and is using him in a new commercial (go there and click on "tv ads")!? This is partly exciting, partly sad. I hate to see little subversively, darkly funny things I trip across be whisked into the mainstream (sigh). This feels uncomfortably like that time the bleedin' fashion world discovered that brown is not simply the color of fecal matter and dried blood, but in fact looks fantastic on clothing, makeup, and sexy Mercedes. Ah, le sigh. The angst-fraught existence of a trend predictor. And I fear that the video above is not working, so link to here and WATCH! http://www.youtube.com/watch?v=vVVjUFtKi4Y
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1 comment:
Good.
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